Many people consider Google Ad’s as one of the most effective forms of marketing on the planet.
Google Ad’s (formally known as Google AdWord’s) allow businesses to pay to get their website at the top of the search results for their chosen search phrases. For example, a Law firm operating in Newcastle can pay to get their website to show whenever someone searches ‘Lawyers in Newcastle’.
Best of all, Google AdWords works on a pay-per-click basis. This means you only pay if someone clicks to visit your website. It is for this reason that many people consider Google Ad’s to be one of the most effective forms of marketing on the planet.
Keyword Research is the process of finding the search phrases (keywords) your customers are making. It is extremely important as it allows us to optimise your ads for the most frequently searched keywords.
The first step is to set up the campaign to target your customers based on their location and what they are searching.
Google Ads need constant attention. Once your Ads are running we will take care of the day-to-day management.
We then optimise your campaign by removing under performing ads and creating new ones.