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SEO

What is the difference between SEO and PPC (Google AdWords)?

One of the most common misunderstandings in online marketing is the difference between SEO (Search Engine Optimisation) and Pay-Per-Click (PPC) marketing such as Google AdWords. In this article we are going to outline the key differences between the two and explain the pros and cons of each. In summary The main difference between SEO and …

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What is Google Keyword Planner? Google Search Volume Tool

What is Google Keyword Planner? (Google Search Volume Tool) Google Keyword Planner is a tool offered by Google that allows users to find monthly search volumes of keywords. The tool enables users to: find the average monthly search volumes for keywords, get keyword ideas and find new keywords, review historical keyword statistics and traffic forecasts, …

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Internet Advertising Strategies & Examples To Drive Sales & Traffic In 2019

Internet Advertising Strategies  It feels like online marketing has taken over, and it seems like there is an endless range of internet advertising strategies your business could benefit from. The biggest problem most veteran business owners have regarding internet advertising, is they don’t know which of these strategies is right for them. To help, we’ve …

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SEO Checklist

SEO Cheat Sheet

SEO would have to be the most confusing of all the digital marketing strategies to learn. There’s so much information out their it’s hard to decipher what’s important and what’s not. With only a limited number of hours in a day, you want to make sure your SEO efforts achieve the highest return. In this …

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SEO & Social Media

Does social media help with SEO? This is a common question asked by people trying to undertake SEO. The short answer is, yes social media does help with SEO, though it should be noted that it helps indirectly. Social Media is not considered a ranking factor in the Google algorithm. Google has repeatedly told us …

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Structured Data for SEO

Structured data is a common topic in SEO. It started a few years ago when Google, Bing, Yahoo and Yandex created a standardised list of attributes which became known as Schema.org. Structured data is a commonly misunderstood topic for webmasters. Many people aren’t sure what it is, what it’s for, and when and how to …

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Building SEO Backlinks

Building high quality backlinks is one of the biggest SEO factors and often the most confusing. In this article we are going to teach you how to build backlinks that will help get your website to the top of the search results. What are Backlinks? Backlinks are essentially hyperlinks that go from one website to …

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